Resource topic

Call Coaching

The Two-Sentence Test That Separates Value Selling From Feature Dumping

You'll get a specific, scoreable definition of whether a rep tied a recommendation to something the buyer actually said, plus the exact language to coach when they didn't. Includes a three-level rubric you can start using on this week's calls.

Stop Defending Your Price Until You Know Why They Flinched

You'll learn a three-step diagnostic that finds out what's really behind "it's too expensive" before your rep starts defending the number. Includes the five real causes, what each one actually needs, and a single metric to coach against this week.

Coaching the Rep Who Can't Stand a Silent Second on a Call

You'll learn why some reps fill every pause with words, how to spot it in your call recordings, and a specific coaching drill that trains them to let silence do the work.