01
Managers review a tiny sample
A few memorable calls shape the coaching agenda while repeated patterns across the rest of the team remain invisible.
SolutionsOutcome-aware call scoring
Score every sales call against the standard your team actually uses.
Replace sample-based reviews and vague manager notes with consistent scores, exact evidence, and one useful coaching priority for the next call.
- Custom weighted rubrics
- Outcome-aware criteria
- Transcript-cited evidence
Where the process breaks
The calls are already telling you what needs attention.
Sales managers and enablement leaders who need a consistent review standard across more calls than a human team can inspect manually.
02
Scores depend on the reviewer
Two managers can hear the same call and apply different standards, making trend lines difficult to trust.
03
Reps cannot see the why
A number without the exact supporting moment feels arbitrary and gives the seller little to practice next.
How it works
A review workflow grounded in the source conversation.
The sequence stays simple: collect the conversation, apply the right standard, and move the evidence into a useful next action.
1. Bring in the call
Use the recording source you already have
Import phone, meeting, transcript, or supported in-person conversation data into one coaching workspace.
2. Apply the right standard
Match the call to its rubric
Assignment rules select the appropriate scorecard, then outcome detection determines which criteria apply.
3. Inspect the evidence
Review the score beside the conversation
Each criterion includes the transcript evidence, strengths, misses, and a focused coaching action.
What you can inspect
Specific enough to coach. Broad enough to improve the system.
Conditional criteria
Score only what makes sense for the detected outcome instead of penalizing voicemails or callbacks as if they were full sales calls.
Weighted rubrics
Give discovery, qualification, objection handling, and next-step behaviors the importance your process requires.
Manager review
Keep human judgment in the loop with review workflows and transcript context instead of treating an AI score as unquestionable.
Trend visibility
See recurring strengths and coaching needs across a rep, team, rubric, or period rather than reacting to one call.
Fits the conversation stack
Use the recordings and transcripts your workflow already produces.
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Clear boundaries matter
- AI scores support manager judgment; they should not be the sole basis for compensation or employment decisions.
- Recording and consent requirements vary by location and use case.
Put the standard to work
Start with a practical example, not another abstract framework.
Copy the sales call scorecard
Use a practical 100-point standard for reviewing real sales conversations.
Open resourceSee a sales call scored line by line
Trace each score and coaching recommendation back to the conversation evidence.
Open resourceUse the discovery call scorecard
Copy a weighted rubric for discovery, impact, qualification, and next steps.
Open resourceQuestions
What teams usually ask before connecting calls.
Can we use our own sales call scorecard?
Yes. Rubrics can use your criteria, weights, scoring guidance, indicators, and conditional rules so the standard reflects your actual process.
Does every call use the same criteria?
No. Scoring rules can assign different rubrics, and outcome detection can apply only the criteria relevant to what happened on the call.
Can a manager review the AI score?
Yes. Managers can inspect the transcript evidence and use the result as a consistent starting point for human coaching and review.
Bring one real coaching question
Use your own calls to see what the evidence changes.
Start a trial or bring the workflow you want to improve to a short working session.