The scorecard library

Use the standard that fits the way your team sells.

Free, evidence-based review forms for the calls and consultations your managers actually coach. Fill them out online, agree on one next behavior, and download the completed PDF.

No email gate100-point standardsScorecard-only PDFs

Choose by sales motion

B2B discoveryDiscovery and qualification
Inside salesInbound, outbound, appointment setting
Auto dealershipsPhone-up and BDC appointment
Home servicesEstimate and comfort-advisor call

6 ready-to-use templates

Start with one real conversation.

Each template includes scoring guidance, evidence prompts, live totals, employee reflection, and a manager coaching action.

Interactive + PDF

B2B discovery

Discovery Call Scorecard

Score the behaviors that make discovery useful, record the exact evidence behind each rating, and leave the employee with one specific behavior to practice on the next call.

Sales motion
Discovery and qualification
Coaching focus
Problem depth, impact, decision path
8 criteria · 10–15 minutesOpen scorecard
Interactive + PDF

Inside sales

Inside Sales Call Scorecard

Review the observable behaviors that earn attention, uncover fit, handle concerns, and secure a complete next step without coaching from vague impressions.

Sales motion
Inbound, outbound, appointment setting
Coaching focus
Relevance, qualification, committed meeting
8 criteria · 10–15 minutesOpen scorecard
Interactive + PDF

Auto dealerships

Automotive BDC Call Scorecard

Review whether the representative created trust, understood the request, offered a useful path forward, and secured a specific appointment rather than a vague invitation.

Sales motion
Phone-up and BDC appointment
Coaching focus
Vehicle fit, concerns, specific appointment
7 criteria · 10–15 minutesOpen scorecard
Interactive + PDF

Home services

Home-Services Estimate Call Scorecard

Evaluate an estimate or in-home consultation without rewarding a scripted pitch: score discovery, priority recap, option framing, trust, price handling, and decision ownership.

Sales motion
Estimate and comfort-advisor call
Coaching focus
Priorities, options, price, next decision
7 criteria · 15–20 minutesOpen scorecard
Interactive + PDF

In-home sales

In-Home Sales Scorecard

Review an in-home consultation with a fair, observable standard for discovery, option clarity, trust, concerns, and the decision path—then download the completed coaching review.

Sales motion
Kitchen-table consultation
Coaching focus
Household goals, trust, options, decision
8 criteria · 15–20 minutesOpen scorecard
Interactive + PDF

General sales

Sales Call Scorecard

Use one evidence-based standard to review real conversations, compare coaching over time, and choose the single behavior that matters most on the next call.

Sales motion
Consultative sales conversation
Coaching focus
Listening, value, objections, next step
7 criteria · 15–20 minutesOpen scorecard

From template to operating standard

Score more calls without losing the evidence.

AI Call Coaching applies your version of these rubrics across imported conversations, cites the supporting transcript moments, and helps each manager choose the next behavior to coach.

See automated scoring